Every Order to the Right Place, Every Time.
Intelligent rule-based order routing that automatically sends every order to the optimal fulfillment source — based on cost, speed, stock availability, and your own business logic.
Set the Rules Once. Let It Run Forever.
Build unlimited routing conditions with our visual rule builder — no code needed. Route by channel, product, SKU, weight, value, geography, supplier availability, or any combination.
- ✓Drag-and-drop IF/THEN visual rule builder
- ✓Priority-based rule sequencing
- ✓Test rules on historical orders before activating
- ✓Fallback rules when primary source is unavailable
Rule 3 matched: Amazon + Stock>50
Catch Problems Before Customers Do.
Orders that can't be auto-routed don't disappear — they're flagged in an exceptions queue with full context, so your team can act fast.
- ✓Centralized exceptions queue
- ✓Auto-categorized by failure reason
- ✓One-click manual override and re-route
- ✓SLA timers per exception type
Built for Real Order Complexity.
Split Orders
Split lines across multiple warehouses or suppliers.
Geo Routing
Send orders to the closest fulfillment center.
Brand Rules
Per-brand routing for marketplace operators.
SLA Aware
Honor channel SLAs (Prime, Walmart 2-day, etc).
Auto POs
Generate and send POs to suppliers instantly.
Backorders
Handle pre-orders and backorders with grace.